07/02/2025-17/03/2025 Week 1-Week 7
Christopher Jayson Tan / 0378500
Intercultural Design / Bachelor of Design (Hons) in Creative Media /
Taylor's University
Continuous Assessment
TABLE OF CONTENTS
1. INSTRUCTIONS
2. LECTURES
3. PROJECT 1 - PROPOSAL
4. PROJECT 2 - FIELD STUDY
5. PROJECT 3
6. REFLECTION
INSTRUCTIONS
.
LECTURES
Week 1 - Culture & Design
1. Significance of Visuals
Visuals can be processed significantly faster than text and up to 40% of
people respond more to visuals than text.
2. Definition of Visuals
-Visuals is everything that the human eye can see which includes
nature
-Visuals refers to everything produced or created by humans that can be
perceived
3. Importance of Understanding Culture in Design
-Making designs that doesn't disappoint or misrepresent any particular
cultural group
-To design in a way that fits the cultural background of the target
audience
-Have a deeper message of ones design
4. Design System
The design system consists of 3 steps
1) Basic assumptions
2) Norms and Values
3) Artifacts and Products
This process can happen in either direction.
process of breaking down of
an existing design follows the process of 1, 2, 3.
process of
expansion of design idea follows the process of 3, 2, 1.
Figure 2.1 Design system
Meaning of each step
-Basic Assumptions
Refers to the general
purpose of the design in the particular culture. This involves values,
principles, practices.
-Norms and Values
Refers to design language or
aesthetics of the design. This involves to the look and feel of the
design, the design elements, and design functions.
-Artifacts and Products
Involves implementing
the information from the previous steps into the product or final design.
This category involves the making of tools or technology.
Figure 2.2 Application of design system
5. Cultural Sensitivity Awareness
-Symbolism and Imagery
Designers must consider cultural contexts when creating visual content to prevent unintended misunderstandings or offense.
-Color Consideration
Designers must be aware of the
cultural associations and significance of different colors, in order to
make the appropriate choices.
-Typography and Language
Designers must carefully select fonts and text styles that hold cultural significance. They should ensure accurate translations and account for language variations to effectively communicate with diverse audiences.
6. Efforts to Make Culturally Sensitive Designs
-Inclusive Design
Designers must strive to create
products and designs that are widely accessible and inclusive of people
from various cultures, genders, religions and needs.
-Localization
Producing designs to specific cultural
context can enhance the relevance and acceptance of a product or
service
-User Research
Conducting user research, through
ethnographic studies and user testing across different groups and help
designers gain insights into different cultural contexts and
preference.
-Cultural Awareness Training
Designers must undergo
cultural awareness training so that they have a deeper understanding of diverse
perspectives and sensitivities.
PROJECT 1 - PROPOSAL
Weekly Progress
Week 1 :
We were tasked to make a group consisting a total of 6 people, make one
of the members into a group leader and create a whatsapp group where we
can keep in touch with each other. We were also briefed about the module
and the assignment.
GROUP 33
1. Subhana Salim - Group Leader
2. Brendan Fedya
3. Sara Patel
4. Nikolas Shah Hannah Abdullah
5. Chika Clarissa Widjadja
6. Christopher Jayson Tan
Week 2 :
We discussed about the topic for our project and try to get the approval from the lecturer and worked on the project 1 proposal. We divided ourselves into 3 groups and each group contained 2 people where we need to worked on specific task which is :
1.Generating a drawing of Malaysian fusion food
2. Uniform design
3. Menu Design
Week 3 :
We consulted to the Lecturer and we settled on the topic ‘Effect of Westernisation on Malaysian Cuisine’ for our TikTok videos that we’re gonna make later on. We finalized our research and PPT as well as creating a 10 minute video of us talking about the project 1 proposal and the process.
My contribution :
I made the layout of the menu, color and typography along with my teammate, Chika. I also helped develop the logo idea for this fictional restaurant by finding the proper design and usage of the vegetable to reflect the traditional and “modern” elements of a westernized restaurant and positioned them to resemble a spoon and a fork crossing each other.
Final Submission
PROJECT 2 - FIELD STUDY
Week 4 :
We spend week 4 visiting an authentic Malaysian restaurant and a westernised Malaysian restaurant in SS15. For the authentic restaurant, we went to Nasi Kandar Pelita and Canai Cafe. In Nasi Kandar Pelita, we ordered nasi kandar and nasi biriyani as well as some drinks, while in Canai Cafe, we ordered roti canai and roti pisang. For the Westernised restaurant, we went to Jibril and ordered butter chicken chop pasta. We recorded ourselves reviewing these restaurants and shared our opinions regarding the food and determined the differences between authentic and westernised restaurants.
Link for the documentation
https://drive.google.com/drive/folders/1kaCF1DbvINY0hR_OYF6m-4gYy0Dc3Ile?usp=drive_link
Task 2 PPT
https://drive.google.com/file/d/1vy0pPaDB05IuTeDUtikc9ze3Q1vVVwiV/view?usp=drive_link
PROJECT 3 -
WEEKLY PROGRESS
Week 5 :
On week 5, we started the editing process for the TikTok videos for our page and we made the decision to interview ourselves for each members opinion how we felt during the journey for this assignment and we made it into a separate TikTok video. We also made some modifications to the Final PPT for task 2
Week 6 :
Week 6 was very simple because we focused on finalizing the TikTok videos and see if we need to add some more things to the content. We also started our report.
We did some minor adjustments to the TikTok video.
TikTok Page
https://www.tiktok.com/@makan.mashup?_t=ZS-8us7fB1qh2Q&_r=1
REFLECTION
This module has been intriguing from the very start, especially since we get to do a field study, which is quite rare in Creative Media. This was my first time participating in making TikTok review videos, and it definitely shows—I was quite stiff in front of the camera and it is something that i need to improve on. However, after seeing the final outcome, I was actually quite satisfied. The videos turned out entertaining and watchable.
We faced some challenges along the way such as trying to find a proper topic, doing the assignments the wrong way because we misunderstood MIB which caused us a lot of time lost and the work being mostly undone as well as the really hot weather and trying to find a parking spot during the shooting of our reviewing video but we still managed to do it on a timely manner. Overall, the experience of going out, eating together with my group, and reviewing a particular dish was really fun. Seeing everyone’s different opinions on the food was especially interesting since we all have our own unique tastes.
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