DESIGN RESEARCH METHODOLOGY FINAL COMPILATION

 24/4/2025 - 24/7/2025 Week 1 - Week 14

Christopher Jayson Tan / 0378500

RES 60604 / Design Research Methodology / Bachelor of Design (Honours) in Creative Media / Taylors' University



TABLE OF CONTENTS


1.INSTRUCTIONS
2.TASK



INSTRUCTIONS











TASK

TASK 1: Research Proposal

Description:
The proposal outlines your research area and intention, setting a stage for further development in the research process in this module. NOTE: Plagiarism committed in any way (pp. 15-16 of MIB) will result in an F grade for the overall module and the student will be subjected to the policies of the University concerning academic misconduct. You shall also adhere to the guidelines and expectations for the responsible use of GenAI.

Requirements:
1. Select a topic that is related to a BDCM specialisation that you are interested in (UI/UX, Entertainment Design, Graphic Design, Digital Animation and Immersive Design).
2. Identify a specific research area (research problem) within that topic. Remember, the selection should be based not only on interest but also on adequate and substantial research from
reading relevant research articles.
READ:
• What is a research article (can also be called a research paper)?
• What is an example of a research article?

Below is the list for your Proposal in Google Docs:
a) Your BDCM specialisation
b) Research topic
c) Research problem
d) Problem statement (in-text citations from relevant research is necessary)
e) Research objective(s)
f) Research question(s)
g) Reference list in alphabetical order, APA style, 7th edition.

Tutorial/Consultation:
 Your assigned lecturer will create a tutorial channel and add you in Teams by Week 2. Consultations will be conducted weekly according to the timetable. You will be responsible for attending the sessions and showing your work progress. Your weekly attendance will be marked upon consultation.

Submission:
Convert Task 1 from Google Docs to PDF and label it as <Your Name>_Task 1. Upload the PDF to your GDrive folder. Ensure that your lecturer has the link to your GDrive folder.


Figure 2.1 Task 1 Proposal


TASK 2: Research - Critical Review 

Description:
Students will conduct secondary research to support their proposal. Secondary data can be obtained by using relevant literature and reviewing them critically, in the context of the research problem. NOTE: Plagiarism committed in any way (pp. 15-16 of MIB) will result in an F grade for the overall module and the student will be subjected to the policies of the University concerning academic misconduct. You shall also adhere to the guidelines and expectations for the responsible use of GenAI.

Requirements: 
1. Select THREE research articles (related to your research problem) that have been published within the last 5 years.
2. To know more about research articles, READ:
• What is a research article (can also be called a research paper)?
• What is an example of a research article?
• What are the major parts in a research article and how do I systematically read the article?
3. After understanding the above, carefully read the 3 research articles you have chosen. Referring to the notes and recorded lecture provided in myTIMeS, write a critical review for each article.

The contents of your critical review in Google Docs should follow the list below:
a) The article’s reference, written in APA style (p.5), 7th edition. To learn more about APA style referencing, watch this short video.
b) Summary of article (research problem, methodology, discussion & conclusion by the author[s])
c) Critique and evaluation of the strengths & weaknesses of the key components in the article, written in paragraph form.
d) Your conclusion of the review.
e) Reference list.

Tutorial/Consultation:
Consultations will be conducted weekly according to the timetable. You will be responsible for attending the sessions and showing your work progress. Your weekly attendance will be marked upon consultation.

Submission:
Convert Task 2 from Google Docs to PDF and label it as <Your Name>_Task 2. Upload the PDF to your GDrive folder. Ensure that your lecturer has the link to your GDrive folder.




Figure 2.2 Task 2 Critical Review


TASK 3: Research Design-Primary Data

Description:
For this part, the students will be introduced to qualitative research
methods, such as observation studies, interviews, and focus groups, and
quantitative research method, i.e. survey by questionnaires to collect
primary data for their study. All evidence to support data collection is to
be organised accordingly. NOTE: Plagiarism committed in any way (pp.
15-16 of MIB) will result in an F grade for the overall module and the
student will be subjected to the policies of the University concerning
academic misconduct. You shall also adhere to the guidelines and
expectations for the responsible use of GenAI.

Requirements 
1. Select and justify suitable primary research methods relevant to
your study. A minimum of one method is expected for this
assignment. However, where interviews are concerned, it is better to
have a back-up method, e. g. focus group/questionnaire/observation,
in case the candidate that you invite for the interview declines or
does not respond to your invitation.
2. Carry out the research to collect data.
3. Analyse the data collected.

In your Google Docs, include the following:
a) Recap of your research problem, research objective(s) and question(s).
b) Description of your selected method(s).
c) Justification of the method(s). This means explaining how and why this
method is relevant and suits your research, supported by literature (APA
citations) where applicable.
d) Research plan: Description and justification of the sample, description of
the sampling procedure & data collection instruments/tools.
e) Questions for the survey/focus group/interview or your observation steps.
Either way, your questions or steps you take must be justified with
research.
f) Data collected (results) and analysis of data.
g) Reference list in APA style, arranged in alphabetical order.
Tutorial/Consultation Consultations will be conducted weekly according to the timetable. You will be responsible for attending the sessions and showing your work
progress. Your weekly attendance will be marked upon consultation.

Submission:
 Convert Task 3 from Google Docs to PDF and label it as <Your
Name>_Task 3. Upload the PDF to your GDrive folder. Ensure that your
lecturer has the link to your GDrive folder.



Figure 2.3 Task 3 Research Design-Primary Data



TASK 4: Final Report

Description:
The research reflection report comprises the entire research project (the
research proposal, critical review of secondary research, research design
(primary data and analysis) and recorded presentation video link. The
report will be accompanied by a reflection which finalises the research
journey. NOTE: Plagiarism committed in any way (pp. 15-16 of MIB) will
result in an F grade for the overall module and the student will be
subjected to the policies of the University concerning academic
misconduct. You shall also adhere to the guidelines and expectations for
the responsible use of GenAI.



Requirements:
1. A set of PowerPoint slides that summarises your entire
research. The slides should include ONLY the following (in about 20-
25 slides):

a) Research problem in 1-2 sentences
b) Research question(s) & research objective(s)
c) Critical review
d) Research methodology
e) Collected data
f) Data analysis
g) Conclusion
h) References
2. An 8- to 10-minute recorded video presentation based on your
PowerPoint slides. We recommend doing this in Zoom as it is
straightforward. You are to abide by the following:
a) Your presentation slides design should allocate a space for the
video.
b) Your face must be seen, and your real voice must be clearly
audible in the video. Do make sure you have a non-distractive
background in the video. Here are some tips.
c) AI generative tools for video presentation are not permitted. The
penalty for doing so will result in an F grade.
3. One final report in Word and saved as PDF file. The report must
include the following:
a) Task 1 Research Proposal (improved version, if applicable)
b) Task 2 Critical Review (improved version, if applicable)
c) Task 3 Primary data & analysis (improved version, if applicable)
d) One reference list (compiled from Tasks 1-3) in APA style (p.5),
7
th edition.
e) Link to presentation slides. Ensure that the link is accessible.
f) Link to recorded video presentation. Ensure that the link is
accessible.
g) Link to your blogpost for this module. Ensure that the link is
accessible. Blog contents: MIB, PDF of final report, MP4 of the
recorded presentation and weekly feedback.
h) A detailed reflection for this module based on these criteria:
Experience, Observation and Findings.

Tutorial/Consultation Consultations will be conducted weekly according to the timetable. Youwill be responsible for attending the sessions and showing your work
progress. Your weekly attendance will be marked upon consultation.

Submission Convert Task 3 from Google Docs to PDF and label it as <Your
Name>_Task 3. Upload the PDF to your GDrive folder. Ensure that your
lecturer has the link to your GDrive folder.



Figure 2.4 Task 4 Final Report



Figure 2.5 Presentation Video






Feedback

Week 1 : Class has not started

Week 2 : Class has not started

Week 3 : Class has not started

Week 4 : 

Do not use 'How' in your title. Instead, use word for example like 'Effects', 'Implication'.
Research objectives (RO) and research questions (RQ) are a reflection of each other; if you have 3 RQs, then you should have 3 ROs. The 3rd RQs are always the exact same of your research title.

Week 5 :

The wording in the research question needs to be slightly changed.

Week 6 :

The critical review is too brief, make it more complete.

Week 7 :

You can continue.


Week 8 :-


Week 9 :

You should use likert scaling to gather the data instead of using questions like this. There should be 4 sections in total as well.


Week 10 :

Okay good, you can go gather the data.


Week 11 :

You need a minimum of 50 respondents.


Week 12 :

Analysis needs to be done question by question and good to screenshot the charts from your survey results. Currently the result compiled in table is okay but you need to analyse question by question, then in the conclusion, answer to all your RQs.

 


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